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New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Exclusive: Liverpool will wear New Balance kit - not Nike - until end of delayed season despite £70m-a-year deal starting in June Exclusive: Liverpool will wear New Balance kit - not Nike - until end of delayed season despite £70m-a-year deal starting in June](https://i.inews.co.uk/content/uploads/2020/03/GettyImages-1185636888-1.jpg)
Exclusive: Liverpool will wear New Balance kit - not Nike - until end of delayed season despite £70m-a-year deal starting in June
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Liverpool blast New Balance for 'myth' in claim they could get replica kit into 6,000 stores | Daily Mail Online
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