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![G Sanchis-Roca, E Canós-Cerdá, S Maestro-Cano (2016): “Red Bull, a paradigmatic example of the new communication strategies of brands in the digital environment”. Revista Latina de Comunicación Social, 71, pp. 373 to G Sanchis-Roca, E Canós-Cerdá, S Maestro-Cano (2016): “Red Bull, a paradigmatic example of the new communication strategies of brands in the digital environment”. Revista Latina de Comunicación Social, 71, pp. 373 to](http://www.revistalatinacs.org/071/paper/1100/20en_clip_image002.jpg)
G Sanchis-Roca, E Canós-Cerdá, S Maestro-Cano (2016): “Red Bull, a paradigmatic example of the new communication strategies of brands in the digital environment”. Revista Latina de Comunicación Social, 71, pp. 373 to
![Red Bull Media House - Product Manager, Immersive Experiences - UC Berkeley IEOR Department - Industrial Engineering & Operations Research Red Bull Media House - Product Manager, Immersive Experiences - UC Berkeley IEOR Department - Industrial Engineering & Operations Research](https://recruitee-main.s3.eu-central-1.amazonaws.com/uploads/9enm4cpy4o/TheLastAscent_AR_KeyArt_1.png)