![How Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales | Article | Shoe Intelligence How Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales | Article | Shoe Intelligence](https://d17a3fdbpsza48.cloudfront.net/Pictures/480xany/5/3/8/9538_rl_digitalinstallation_36913.jpg)
How Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales | Article | Shoe Intelligence
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![Designer Ralph Lauren walks on the runway during the Ralph Lauren Fashion Show during New York Womenswear Fall Winter 2018-2019 held in New York, NY on February 12, 2018. (Photo by Jonas Designer Ralph Lauren walks on the runway during the Ralph Lauren Fashion Show during New York Womenswear Fall Winter 2018-2019 held in New York, NY on February 12, 2018. (Photo by Jonas](https://l450v.alamy.com/450v/2d1c8jp/designer-ralph-lauren-walks-the-runway-at-the-conclusion-of-his-fall-1997-presentation-in-new-york-on-april-9-1997-ending-months-of-wall-street-speculation-polo-ralph-lauren-corporation-has-decided-to-go-public-filing-for-a-600-million-initial-public-offering-the-ipo-will-be-managed-by-goldman-sachs-which-owns-28-percent-of-ralph-lauren-reuterspeter-morgan-best-quality-available-2d1c8jp.jpg)