![PDF] Marketing Mix Modelling and Return on Investment | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/e1b43c440a2b156ba7027f056021615b1382a5f1/4-Figure1-1.png "PDF] Marketing Mix Modelling and Return on Investment | Semantic Scholar")
PDF] Marketing Mix Modelling and Return on Investment | Semantic Scholar
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Using marketing mix modeling to increase ROI
