![H&M Sweden sustainability manager Felicia Reutersward holds a gown at the brand's first-ever in-house rental service in Stockholm, Sweden November 27, 2019. Picture taken November 27, 2019. REUTERS/Anna Ringstrom Stock Photo - Alamy H&M Sweden sustainability manager Felicia Reutersward holds a gown at the brand's first-ever in-house rental service in Stockholm, Sweden November 27, 2019. Picture taken November 27, 2019. REUTERS/Anna Ringstrom Stock Photo - Alamy](https://c8.alamy.com/comp/2CJ4ETB/hm-sweden-sustainability-manager-felicia-reutersward-holds-a-gown-at-the-brands-first-ever-in-house-rental-service-in-stockholm-sweden-november-27-2019-picture-taken-november-27-2019-reutersanna-ringstrom-2CJ4ETB.jpg)
H&M Sweden sustainability manager Felicia Reutersward holds a gown at the brand's first-ever in-house rental service in Stockholm, Sweden November 27, 2019. Picture taken November 27, 2019. REUTERS/Anna Ringstrom Stock Photo - Alamy
![H&M takes glocal concept home: opens concept store in Stockholm with beauty, rental and coffee services | MDS H&M takes glocal concept home: opens concept store in Stockholm with beauty, rental and coffee services | MDS](https://www.themds.com/files/h&m/hm-mallorca-728.jpg)
H&M takes glocal concept home: opens concept store in Stockholm with beauty, rental and coffee services | MDS
![H&M tests renting clothes to boost environmental credentials | Business| Economy and finance news from a German perspective | DW | 05.12.2019 H&M tests renting clothes to boost environmental credentials | Business| Economy and finance news from a German perspective | DW | 05.12.2019](https://static.dw.com/image/51539939_401.jpg)
H&M tests renting clothes to boost environmental credentials | Business| Economy and finance news from a German perspective | DW | 05.12.2019
![H&M is trialling a clothing rental service at its Swedish flagship store ... but it's currently only available to members | London Evening Standard | Evening Standard H&M is trialling a clothing rental service at its Swedish flagship store ... but it's currently only available to members | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2019/11/29/12/gettyimages-158421156.jpg?width=1200)