![GTM Server-Side: Configuration for custom vendors that are not part of the Googleverse : r/GoogleTagManager GTM Server-Side: Configuration for custom vendors that are not part of the Googleverse : r/GoogleTagManager](https://external-preview.redd.it/dzKL0yqfA-ybiFSNgQ3UqX42BwFJkhcrdkuUuK5vlJE.jpg?width=640&crop=smart&auto=webp&s=09fe41886e866beb993e5f1a0eb09b78bb4d3a09)
GTM Server-Side: Configuration for custom vendors that are not part of the Googleverse : r/GoogleTagManager
Google Analytics - Why should you use server-side Google Tag Manager? - Improved performance: Less code to run client-side. - Better security: Visitor data is protected by collecting and distributing data in
![Demystifying server-side tracking: Google Tag Manager server-side and Facebook Conversion API - Adviso Demystifying server-side tracking: Google Tag Manager server-side and Facebook Conversion API - Adviso](https://www.adviso.ca/app/uploads/2021/05/server-side-tracking2.png)